What does “marketing” mean to your small business?  For you, it may include a website, Facebook, or electronic newsletters.  For another small business, it may mean something different, such as events, trade shows or advertising.  Regardless,  MetroAction understands that marketing is vital to your success.  (more…)

This article is provided by the Greater Scranton Area SCORE Chapter.

For a small business, taking the first steps into advertising can be an intimidating and mysterious process. Even though we see advertising everywhere, creating and using ads ourselves can seem alien and expensive. Understanding how the medium works and what it can and cannot do for a small business is tougher than it seems. And there is always uncertainty over results.  (more…)

This article is provided by the Greater Scranton Area SCORE Chapter.

Some small business owners believe they can stand out with just a great product and exceptional service, and that they are too small to create a “brand.” But to set your business apart—no matter how small—branding is a vital strategy in today’s competitive marketplace. (more…)