T his article is provided by the NEPA SCORE chapter.
Today, the importance of business cards and brochures are just as important as having a company Web site. Web sites provide a simple and easily accessible source of information about your business’s products and services. In fact, they are commonly the centerfold of many companies’ marketing programs. (more…)
This article is provided by the Greater Scranton Area SCORE Chapter.
Everyone knows that backing up computer files is important, and most of us will face a computer crisis of some type sooner or later. But simple laziness, or perhaps a lack of information and belief that backups are too costly or time-consuming cause business owners to put it off. And that can have disastrous consequences. (more…)
This article is provided by the Greater Scranton Area SCORE Chapter.
Most small businesses have a Web site of some kind and many are relying more and more on the Internet to help their marketing and sales efforts and contribute to profits. But wanting a Web site that works hard for the business and actually getting one that does so are two different things. (more…)
This article is provided by the Greater Scranton Area SCORE Chapter.
Operating a successful small business today means keeping up with a great many technology-related tasks. You need basic computers and perhaps laptops, as well as a bunch of different business software, depending on what your business does. Then there are networks, Internet access, email and Web sites to contend with. Even selecting the right technology is not easy. It’s hard to know what works best for a small business. (more…)
This article is provided by the Greater Scranton Area SCORE Chapter.
Okay, so you’ve hired the best designers around and pulled out all the stops to build a full-service Web site. Sorry to say, that’s not enough. Even business owners armed with a fantastic Web site can still feel invisible if they haven’t taken the next step—generating visibility for the site. (more…)
This article is provided by the Greater Scranton Area SCORE Chapter.
Most small businesses use the Internet in some fashion, be it a Web site, e-mail, search engines or e-commerce. But even if you’re using the Web, there are many ways you can likely be using it more extensively, more fruitfully or more efficiently. (more…)
