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Marketing Mastery Seminar Series Concludes

Over the past three months, MetroAction hosted a 3-part seminar series focusing on incorporating emerging technology into a business’ overall marketing plan.  More than 65 business owners and professionals attended the seminars, sponsored by Penn Security Bank and Trust Co.  Marketing gurus Jack Reager and Matt Artz of BlackOut Design provided attendees with insights on how to use and manage technology in their marketing plans.

The first seminar, “Taking Your Business Online”, covered the landscape of the web today, what to keep in mind if you are just starting out on the web or if your business has been on the web for years, and explored the available tools to ensure you are engaging your clients and putting your business’ best foot forward.

The second session,“Maximizing the Power of Electronic Marketing”, demonstrated how the web has become one of the fastest growing mediums for advertising and how to ensure you are maximizing your online presence to build your business.  One attendee commented, “[This seminar] gave me an increased knowledge of how our current website functions and ideas to improve and drive users to it.”

The last session,  “Marketing with Emerging Technology and Social Media”, made sense of new technologies and showed how to use them to gain a competitive advantage. Matt reviewed tools such as MySpace, Facebook and LinkedIn, among others.

“The series was very well done.  I learned many important things to increase the overall effectiveness of our websites.”, stated a participant that attended all three sessions.

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